In 2018, Louisville's Solid Waste Study revealed that two-thirds of all materials sent to landfills by Jefferson County residents and businesses were either currently or potentially recoverable. In this session, you will learn how Karen Maynard, Solid Waste Education Manager for the Waste Management District's education department, kNOw Waste Louisville, utilizes weekly polls on Nextdoor to educate her constituents about increasing recoverable materials and to promote confidence in Louisville's recycling programs.
Key takeaways from this session include:
- Understanding how Nextdoor's unique capabilities and poll feature can help you achieve your mission objectives.
- Identifying gaps in resident knowledge to enhance your content strategy.
- Crafting engaging polls to boost engagement and reach.
- Balancing resident inquiries with your other responsibilities.
- Measuring directional success.
Regardless of your experience with social media, there is always something new to learn and inspiration to be gained from others in similar roles. Karen initiated her kNOw Waste Wednesday posts using the Nextdoor poll feature five years ago, and the response has been so positive that she has continued the series. Her posts keep waste reduction and recycling at the forefront of residents' minds and have proven to maintain high engagement levels. She attributes the program's success to her positive attitude, thoughtful responses, and creative content!
