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Best practices
May 24, 2024

10 questions to evaluate if you are making the most of Nextdoor

10 questions to evaluate if you are making the most of Nextdoor
# Best Practices

Are you getting the most out of Nextdoor?

Joseph Porcelli
Joseph Porcelli
10 questions to evaluate if you are making the most of Nextdoor
Below are ten questions to determine if your organization is making the most of Nextdoor.
  1. Does your PIO/Communications staff have profiles and regularly post about significant incidents, events, and announcements?
  1. Do staff from multiple departments have access, and do they post regularly to inform the community about their service and address needs as they arise?
  1. If you have custom service areas, are staff assigned to their areas of responsibility (custom service areas)? When they communicate about issues, do they tell the community about the issue, what happened, what the department is doing, and how residents can help do their part by taking action or changing behaviors?
  1. Are staff using the emergency alert feature if life or property is threatened or when the message must go out immediately?
  1. Are staff posting polls to gather input or educate neighbors regularly?
  1. Are staff using events to promote meetings, posting them weeks in advance, reposting events weekly to remind and encourage the community to attend, and posting meeting recaps? Are they geo-tagging the event's location so neighbors can see it in their Discover tab?
  1. Are your staff leaving comments open, allowing neighbors to engage, answering questions, and engaging with neighbors?
  1. Are you reviewing the Content & Engagement report (found on the Metrics page) each month, downloading it, checking to ensure everyone assigned to custom service areas posts regularly, and looking for insights on which messages are top performers to guide future posts?
  1. Are you reviewing our best practices or attending our monthly best practice training webinars at least once a year to maximize engagement and return on the efforts to communicate?
  1. Is Nextdoor baked into your crisis communications plan, and have you coordinated with other departments to ensure clarity on who posts what, where, and where?
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