With Nextdoor’s ad platform, we are making it even easier for public agencies to engage with local neighbors on Nextdoor. Our ad platform offers public agencies additional tools for message amplification, specialized targeting, and increased reach beyond what we offer in Nextdoor for Public Agencies, our free government platform.
For example, with Nextdoor’s Ad platform, you can:
- Target residents based on demographics, psychographics, behavior, and zip codes
- Expand beyond your jurisdiction, targeting as broadly as needed with guaranteed impressions
- Track performance, location-specific budgets, and spend
Ads are an excellent option for public agencies to guarantee reach to neighbors, amplify important messaging beyond their jurisdiction, or simply want to engage neighbors without conversation.
Heidi Andersen, Nextdoor's Chief Revenue Officer, said, "Nextdoor connects neighbors with each other and everything nearby. We know how critical public agencies are to the health of our neighborhoods and we want to help them drive measurable outcomes by creating meaningful connections with a uniquely engaged local audience. With Nextdoor's ad platform, public agencies are able to expand their reach and deliver their messages to the right audience at the right time."
Public agencies can continue to take full advantage of the free Nextdoor for Public Agencies page. Nextdoor's ad platform for public agencies is available in the U.S.
For more information, click here or contact us and please share this opportunity with your peers! Joseph and the Public Agencies team!
